Worksheet+7F+-+due+Nov+25

1. What are the marketing goals for this venture? By creating relationships with PACs, we intend to work with them to create better lunches for kids. 2. What are the key marketing requirements to succeed in attracting target customers? (Lift this answer from question 7 of Worksheet 5G.) Marketing Research a. Surveys, in-depth interviews and clinical diagonsis to students and staff: in order to understand what academic and physical issues they might have as a consequence of an unhealthy diet. b. Research on how we can benefit the community by buying locally. c. Network building with other organizations that promote our same values. Communication Strategies a. Educational campaigns that are fun, that create a sense of community and that raise awareness of our ecological relationship with the Earth. It could be done through movies, music, conferences, rallies, arts and crafts, etc. b. Posters, performances, games, etc. that show how food is processed by our bodies (ie. how the iron of the spinach becomes part of our blood) in order to support and strength certain physical or mental abilities (ie. how potassium, that comes from bananas, can improve our mood)

3. How will this venture be positioned relative to your competitors? How will you price your products, and how will that compare to your competitors’ pricing? Our competitors are focused on selling their food to schools. We will charge a percentage of sales to improve the lunches, instead of selling different lunches. 4. What communication strategies will be undertaken to satisfy the marketing requirements and your positioning statement? What is the timetable for these activities? What strategies will focus on getting repeat business from existing customers as opposed to attracting new customers? We will market almost entirely through meetings with parent groups and referrals. To ensure we continue to get business from existing customers, we will make them sign a contract, and we will ensure that we offer new recipes to keep them interested. 5. What will it cost to carry out these activities? What’s the timeline for these efforts? The cost will be mostly in the salary of the Director of Marketing. About 1/3 of her time will be spent meeting with parent groups and marketing our service. her salary is $3000/month, so the cost is $1000/month. We intend to land our first contract within 6 months of launching our business. 6. Who will evaluate the effectiveness of these marketing efforts? How and when will they do so? The three directors will evaluate our progress at each milestone, and that will include evaluating our marketing success. Early milestones are about every 2 months.