Worksheet+7C

[|[i]] WORKSHEET 7C The Opportunity

Instructions
q Pull out your completed worksheets for Steps 5 and 6. q Cut and paste, editing as needed, to complete this worksheet. _____________________ 1. What products will be sold via this venture? (Retrieve from Worksheet 5B, question 2.) - Easy to follow meal plan that is good tasting and high in quality. - Variation in the choices that are available for them to choose based on individual preferences. We could consider coming up with variations of meal plans that would demonstrate choice and taste. - Low cost items: if the prices are too high, the schools might not be willing to adopt this idea. - Meals prepared with supplies produced locally.

2. Who are the target customers for these products? Be specific. Compare and contrast the various customer groups that will be targeted. What benefits will these customers perceive from purchasing these products? (Retrieve from Worksheet 5B, question 1.) School principals Size: there are 6 high schools in the Vancouver School District. Trend: stable Benefits: if students have a better nutrition it is very possible that they can have better academic outcomes. The school can gain reputation by advertising their efforts towards sustainability, towards improving local economy, and towards raising awareness and resposibility around health, social and ecological issues. Finally, they can also undertake several community building strategies if they create educational campaings inside and outside the school. Profile:High school students Size: Large Trend: Slow growing - it is hard to modify people's eating habit and make people follow a certain dietary plan Benefits: High school students could learn the long-term benefits of healthy eating and healthy living. They could learn about its benefits and carry it towards their adult lifes.encourages better lifestyle option and better understanding of their health. Profile: Parents Size: The same as students. As parents have to pay $2.50 for every lunch their children have (http://portalsso.vansd.org/portal/page?_pageid=153,164800&_dad=portal&_schema=PORTAL), they definitely have a say. There are many ways in which parents can get involved in the decision-making process. According to the Vancouver School Board, every school must have a parents' organizations, parents' nights and volunteering oportunities. Trend: Stable Benefits: Parents will be benefited by having teens that are better nourished, and getting all the benefits of a healty food consumption.
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 3. Detail the //evidence// demonstrating that the target customers will be interested in purchasing these products. (Summarize from Worksheet 5C, question 1.)  Growing trend Help local producers Introduce to food variations Health concerns Allow better performance See the long term benefits of the plan. 4. Who else is successfully selling similar products to comparable target customers that suggests this could be successful? (Also from Worksheet 5C, question 1.) **"The Terra Nova Schoolyard Project** connects elementary and high school students with the earth, the community around them and agriculture at large. Students learn to grow, monitor, harvest and eat nutritiously on a weekly basis. Students are involved in hands-on activities that integrate the complete food cycle – from seed to table, from table back to soil – (in the form of composting.) There are multiple learning outcomes and extensions that his project encompasses. Some key outcomes include social responsibility, science, math, wellness and cooperative learning. http://www.myterranova.ca/project_profile.php?project_id=1

"**Vancouver Childrens Cooking Academy** is a unique learning facility located in rural Vancouver. Children between the ages of 4 and 18 will have the opportunity for a unique introducion to cooking using mainly locally and sustainably grown organic food and meats. A heavy emphasis will be pace on nutrition and impact of food on our bodies and the environment. Our educators will be from in and around Vancouver and we will work very closely with local organic farms which the children will be visiting on a regular basis as a part of the curriculum. What makes our facility unique is that we will have a large urban garden which will be maintained by the students and ingredients havested will be used in the recipes on an on going basis. We feel that this is of utmost importance as it gives the children the ability to form a relationship between the earth and themselves". http://www.myterranova.ca/project_profile.php?project_id=5 5. What trends in the marketplace provide further evidence that you will be able to sell these products to these customers? (Summarize from Worksheet 5C, question 2.) - More people are more aware of healthy living and healthy lifestyle. - The emerging trend of different dietary plans that are available in the market. - Restaurants are also integrating the different types of dietary choices in their menu. 6. How many customers and how much in annual sales will you obtain from these customers? (Retrieve from Worksheet 5C, question 3.) Refering to the business plan 7. What is it about your organization or your products that will make it likely that these customers will buy from you? We offer a healthy and appetizing food menu that is good substitute to what our customer are accustomed to right now. We have the menu specially prepared by a professional chef and we have excellent variations in the menu. We promote the use of local produce that is not only cheaper and tastier. By supporting local food produce, we are helping boast the economy in that sector. 8. For your target customers, who are the most likely primary competitors? (Summarize from Worksheet 5E.) - Cafeteria chains, weight loss company, food outlets and restaurants, current high school cafeteria management, corner store, organic deli, home delivery service (atkins diet etc.), personalized chef. 9. How will you make money from this venture? The money will be making after paying off employees, suppliers, monthly expenses, expenditures. We get whatever that is leftover. There is a built in percentage of 5% into the calculations. That will be the contingency amount.

[|[i]] //Copyright 2002 Amherst H. Wilder Foundation Published by the Amherst H. Wilder Foundation, 919 Lafond Ave., St. Paul, MN 55104// May not be copied or altered except for use by organization or individual who purchased this book. May not be resold.