Worksheet+4b


 * QUICK MARKET TEST RESEARCH PLAN**

INSTRUCTIONS - Use a separate worksheet for each venture idea - From worksheet 4A, draft answers to the questions and then identify gaps and areas riquiring more research - With help from theventure team, other staff, and informal advice from the entreprenuerial committee, use worksheet 4B to identify how those gaps will get filles - Do the research, and use the results to complete worksheets 4A and 4C

1. What is the venture idea, what is the product or service, and who are the target customers?


 * //Venture idea: create a line of dietary food plan that are attractive to students in order to promote better health and life. The target customers are high school students in a underpriviledge location. To provide nutritious school lunches, using locally-sourced, organic food from Canadian suppliers where possible. We aim to raise awareness of healthy eating issues and its relation to sustainable agricultural practices by improving the overall health and life of students.

We will be focusing on a high school and learn about their meal plan. From there, we will introduced to them a modified food plan that is healthy and delicious. We would highlight the nutrition values and other benefits that comes with a healthy lifestyle, as well as the importance of understanding how our consuming habits can have a social, economic and evironmental impact in our community.//**

2. Who will be interviewed and who will conduct each interview?

The nutritionist The health counselor// Students Local farmers and producers Current cafeteria meal provider**
 * //The principal of the high school

3. What published sources will be used and who will be responsible for finding them?


 * //Equal research work will be done. Referencing materials include health magazines, health food database, previous research done in the field (case analysis US)..//**

4. What internet sources will be used and who will be responsible for finding them?

[ELaine's suggestions]:
 * //Heath Canada website -//** [|**//http://www.hc-sc.gc.ca/fn-an/index_e.html//**]
 * //Canadian Health Food Association://** [|**//http://www.chfa.ca///**]
 * //Farm Folk / City Folk ://** [|**//http://www.ffcf.bc.ca///**]
 * //Business in Vancouver://** [|**//http://www.biv.com///**]
 * //Local company that supports local producers://** [|**//http://www.cowichan.bc.ca/visit/news/news.php?newsid=9////////**]
 * //[|Sustainable SFU] http://www.sfu.ca/~sustain/////**

5. How many hours will be put into this, and by what date will the research be completed?


 * Expect to put in about 30 hours in total. Target completion October 15,2007**