Market+Opportunity

Market Opportunity

All high school students deserve healthy food

Leafy Greens for Active Teens is targeting a huge market. Essentially every person who attends a high school in Canada is ultimately eligible for our service. Every high school has some form of meal program, because every high school student needs to eat. Our goal is to get as much of the Canadian high school population eating healthy food as possible.

Our target market for the initial launch of LGAT includes the 18 high schools in the Vancouver school board region, with a total of over 26,000 students. The growth potential for our company in this industry is substantial, considering there are over 2.5 million high school-aged youth in Canada.

Parents, Administrators and Students Care

As rates of obesity increase in children, it is becoming increasingly important to ensure young people have at least one healthy meal per day. There are countless government and non-government groups advocating for healthier meals, and some schools are listening.

19 Schools in Manitoba have switched to healthy lunches The Seattle school board has switched to healthy lunches Hundreds of European schools have switched to healthy lunches

BC is the best place to start

BC is the most health-conscious province with the highest consumption of organic food per capita. There are hundreds of health food stores and healthy restaurants thriving throughout the province, and it is clear that healthy eating is becoming a part of our culture.

Our program will capture the market

Through educating parents, administrators and students, our company will demonstrate the benefits of nutritious and environmentally friendly food. Our model is to develop healthy school meals with each current food provider. By acting as consultants, chef trainers, and educators, the catering company that presently provides lunches need not feel threatened. In fact, our program can help the bottom line of school food providers.