Worksheet+5D

[|[i]] WORKSHEET 5D Success Factors

Instructions
q Fill in what you already know and what you still need to find out. Identify the gaps in the information. q Don’t worry if you’re not sure in which category a given success factor belongs; pick the one it fits in best. q Use the information you gather while doing market research (Worksheet 5A) to complete your answers to these questions. _
 * 1. What are the //customer// success factors for this venture idea?**
 * **Customer** School administrators
 * Success factor** Low-cost meal plan
 * Why does this matter to customers?** Even though parents pay part of the meals, the school needs to pay a share. The price parents pay has been set by the Vancouver School Board, so there is no way that the schools ask parents to pay more for the meals. Prices can't be higher to what schools already pay. ||
 * **Customer** Students
 * Success factor** The taste and appearance of the food must be good and appealing to their senses and ideas
 * Why does this matter to customers?** They get to experience a better option during their meal time at school. Students spend the majority of the day at school and away from home, so it is important for them to get the proper exposure to food choices and food options. With capitalism and market economy everything has become a commodity. Food as many other goods tends to give meaning to a specific identity, to a way of living. Fast and junk food is still seen as "cool". Therefore we need to offer a product that is appealing to them while raising awareness about healthy habits and about the impact of our consumption habits in ecology and society. ||


 * **Customer** Parents
 * Success factor** The well-being of their sons and daughters
 * Why does this matter to customers?** We are assuming that all parents want their children to be as healthy as possible and to succeed in school and sports.

- Food be "cool" - Educational campaigns are a must. Students, administrators and parents must be aware of the benefits of a healthy life style and of the importance of eating sustainably and of supporting local economy. We could organize movie nights, conferences, networking among youth activists, research competitions, food fairs, cooking lessons, etc. || - Good marketing can push the venture into the spotlight and attention in the market. - There are lots of competitors out there with variations of meal plans, so it is important to make this venture product stand out and demonstrates its legitimacy. - It is not easy to break into the target market, so need to use various means of marketing to get their interest and to increase excitement on this topic. ||
 * 2. What are the //marketing// success factors for this venture idea?** ||
 * **Marketing //success// factor**
 * **Why is this essential for success with this venture?**

-** We need to do some research on the food preferences of students - We need to have good nutritionist and chef advisors so we can come up with healthy and delitious recepies. - We need to have good chef trainners - We need to create a strong relationship with the local producers. We need to be sure they can deliver the necesary variety and amount of food to prepare the meals. In case it is necessary we can link the producers with organizations that can help them with business skills and capacity building. - To ensure that the plan would show long-term positive results after the implementations of the venture project. We want to see that the new food plan would show that the target market is healthier and enjoying the positive results of a healthier lifestyle, while enjoying the taste and appearance of the meals. - To ensure that the plan is sustainable after the implementation of the venture project. - We hope to encourage the government to recognize the benefits of the plan and encourage its implementation in other high schools as well.
 * 3. What are the //operational// success factors for this venture idea?
 * Why is this essential for success with this venture?**

[|]//Copyright 2002 Amherst H. Wilder Foundation Published by the Amherst H. Wilder Foundation, 919 Lafond Ave., St. Paul, MN 55104// May not be copied or altered except for use by organization or individual who purchased this book. May not be resold.