Executive+Summary

Executive Summary

The Problem

Obesity is on the rise, especially with young people. Kids cant focus, and rates of attention deficit disorder (ADD) and attention deficit hyperactive disorder (ADHD) are increasing. These issues can be linked to the high fat, high carbohydrate, low nutrition meals that most kids eat on a regular basis. The problem is, unhealthy food is cheaper and easier to make than nutritious food, and kids tend to choose fries over a salad when they have the choice.

Kids need at least one nutritious, vegetable-filled meal per day, and it is a challenge low income and hard working parents to provide it for their children.

The Solution

Schools should switch from the burgers, pizza and fries lunches the currently provide, and offer healthy alternatives such as salads, sandwiches and whole wheat pasta instead. Many schools in Canada, the US, and Europe have already made the transition to offering wholesome food, and have had tremendous success. Leafy Greens for Active Teens is a consulting firm that will help to guide schools towards a healthy meal program through education and training.

LGAT will have chef trainers and nutrition experts work with the current meal providers in Vancouver high schools in order to offer healthy LGAT recipes that kids love, which are based on local, non-genetically modified ingredients. In addition to improving the food the schools offer, LGAT will put up posters and speak in classes to educate the students about the importance of eating wholesome food to live a healthy life.

By the end of 2008, LGAT will have all 18 high schools in the Vancouver School Board converted to healthy lunches.

Startup costs for this venture are $x0,000 for this first year to rent an office with a test kitchen, buy basic office equipment, and pay staff until we become profitable.
 * Summary of financial projections, including the first three years of projections, especially sales, expenses, income, assets, and liabilities.