Worksheet+5B

[|[i]] WORKSHEET 5B Target Customers

Instructions
q Fill in what you already know about your target customers. Identify where the gaps are and where additional verification is needed. q Note the gaps as you develop and carry out your feasibility research plan (Worksheet 5A). q Return to this worksheet and fill in the gaps.

1. Who are the target customers for this venture? Be specific. //Profile// them. What’s the //size// of each segment? What’s the growth //trend// in this segment: fast growing, slow growing, stable, or declining? (Fast-growing segments increase by at least 10 percent per year.) What //benefits// do these customers perceive from this venture? School principals || Size: there are 6 high schools in the Vancouver School District. Trend: stable Benefits: if students have a better nutrition it is very possible that they can have better academic outcomes. The school can gain reputation by advertising their efforts towards sustainability, towards improving local economy, and towards raising awareness and resposibility around health, social and ecological issues. Finally, they can also undertake several community building strategies if they create educational campaings inside and outside the school. || Profile:High school students || Size: Large Trend: Slow growing - it is hard to modify people's eating habit and make people follow a certain dietary plan Benefits: High school students could learn the long-term benefits of healthy eating and healthy living. They could learn about its benefits and carry it towards their adult lifes.encourages better lifestyle option and better understanding of their health. || Profile: Parents || Size: The same as students. As parents have to pay $2.50 for every lunch their children have (http://portalsso.vansd.org/portal/page?_pageid=153,164800&_dad=portal&_schema=PORTAL), they definitely have a say. There are many ways in which parents can get involved in the decision-making process. According to the Vancouver School Board, every school must have a parents' organizations, parents' nights and volunteering oportunities. Trend: Stable Benefits: Parents will be benefited by having teens that are better nourished, and getting all the benefits of a healty food consumption. ||
 * **Customer Segment**
 * **Description**
 * **Costumer Segment**
 * **Costumer Segment**
 * **Costumer Segment**
 * **Description**
 * **Description**
 * **Costumer Segment**
 * **Costumer Segment**
 * **Costumer Segment**
 * **Description**
 * 2. What products would interest these customers?**
 * 2. What products would interest these customers?**

- Easy to follow meal plan that is good tasting and high in quality. - Variation in the choices that are available for them to choose based on individual preferences. We could consider coming up with variations of meal plans that would demonstrate choice and taste. - Low cost - if the prices are too high, schools might not be willing to adopt this idea. - Meals prepared with food produced locally


 * 3. How do customers typically get information about these types of products? Are there intermediaries through whom this kind of a venture tends to attract customers?**

- There have been eduactional campaigns almost everywhere about the importance of eating healthy and local food. - Get information from Student Society and school nutritionist whom can distribute the information to the students - pamphlets, samples etc. - Principal can announced the change through parents teacher meeting. - Provide a food sampling session in the school to introduce students to the new plan. - The school newspaper can write an article about the new plan.

[|[i]] //Copyright 2002 Amherst H. Wilder Foundation Published by the Amherst H. Wilder Foundation, 919 Lafond Ave., St. Paul, MN 55104// May not be copied or altered except for use by organization or individual who purchased this book. May not be resold.