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Hey I was just wondering if the non-GMO idea could maybe be expanded to be healthy eating in general? Such as organic food, locally grown food, and sustainable farming and agriculture? Kinda like eco-friendly-eating, haha.
 * yeah good idea, that would expand on our advertiser base too - I don't see any draw-backs to that expansion
 * I think that is a great idea. But we still have to be specific enough to be able to target an audience for advertisers. How about local, healthy, gourmet BC. That way we are targeting a richer audience, and are region specific.

I wasn't sure where to put this but i just saw a sign at the Burnaby campus for the sustainability festival http://sustainabilityfestival.org which has an eco friendly fashion show and some info on eating well, etc. If anyone is at the Burnaby campus on the 11th (thurs) it might be helpful to check it out. Either way I'll stop in.

Just a reminder to everyone that this week we need to start generating information based on our individual jobs. Last week we've talked about editorial content of the magazine. To summarize, we've included following:
 * Additional notes**

- Reviews (of foods, relevant books, restaurants etc...) - ex: 1000 mile diet - generating content based on locally harvested foods - shopping index - indexing foods at back of publication that can be used as a guide for shopping - Recipes - Blurbs on nutritional value of foods should be included: tidbits on vitamin / mineral / health benefit content - Profiles of eco-friendly / non-profit companies that manufacture relevant products - Feature Products - there could be potentially a small home section (furnishings, appliances, etc...) and personal care products (ex: cosmetics) - Columnist - we require an qualified expert who can dispense solid advice

note: This implies that we have a few gaps in our knowledge of the subject matter - how do we ensure that information we provide is valid, rather than baseless and unsubstantiated?


 * publishing our magazine**

I sent this week some notes on some questions to be clarified (some today, some later) regarding the potential publication. Here is a summary of - We require estimate of the number of pages required - any ideas? - Are all pages to be colour or are we ok if we were to allocate a certain % of magazine to B&W (or vice versa?) - text pages: matt or gloss paper - we can also do a combination of the two; - covers - weight of covers - there is variety of card stock available used for covers. Is medium weight OK or do we want to experiment with something more "earthy" looking, maybe take a look at couple of different weights, see what we like best? - covers - gloss or matt (I think the whole health vibe could use a bit of matt covers - more environmentally friendly and stapled spine, but a bit of gloss would be cool too) - spine - variety of spines available - stitched or perfect spine - paper - I think we should insist on recycled paper content (being a bit eco-friendly) - Advertising - what percentage of our magazine is advertisement-related vs editorial content? (this is something that will develop throughout the semester into a clearer picture) - Sizing - 8 x 11 is a standard size of magazine, but there are some non-standard custom sizes we can experiment with as well. That is one of the things we can use to distinguish ourselves from the competition

That's all for now.