Our+Presentation

Nigel opens

Many people are concerned about what is really in the food that they eat, and rightfully so. The food that you are enjoying right now could have been flown half way around the world, creating polution and contributing to global warming; it could have been sprayed with pesticides, which are harmful to you and the environment; or it could be genetically modified, making you vulnerable to unknown allergens, toxic effects, or eventual sterility. Furtunately, it is local and organic, and delicious. People should be concerned about what they eat because there are too many unknowns, and no ready source of reliable, locally oriented information, until now.

My name is Nigel Tunnacliffe, and this is Christina ______ and Jessica _____. Our concept is to base a magazine on healthy, green living, with an emphasis on food. We will take the themes of the growing movement towards healthy and environmentally concious eating and living, and condense it into a bi-monthly publication called the Eating Right Vancouverite, or ERV.

This community oriented magazine strives to guide its readers through the murkey waters of conscientous consumerism. ERV has a positive and optimistic outlook, and is focused on easy solutions to a healthier and more environmentally friendly life. Our brand will also include a thriving interactive online community with a local feel. The 100-page magazine, published 6 times a year, will be printed on partially recycled paper, and will have a slightly matted cover to distinguish it from all the glossy publications out there, and will give it the feel of something that is more environmentally friendly. It will be sent out with organic home deliveries through partnerships with like-minded organizations, as well as through newstand, subscription, and targeted circulation distribution.

This area is truely the best place for such a magazine because there is such a strong movement already in motion towards organic food and green living. BC has more people who eat organic per capita than anywhere else in Canada, and has the strongest green legislation in North America. We are also home to the David Suzuki Foundation, as well as many other environmentally driven organizations.

Now over to our editor, Christina, who will talk about what will be found between the covers.

Christina talks about whats in the magazine

Marketing: ERV will primarily market the magazine by distributing it free of charge to specific targeted areas of the population. By focusing on established companies that promote an organic, healthy, non-GMO food business, we can capitalize on an already established market, and acquire potential advertisers. These companies will receive advertising benefits. Our strength will be in our ability to offer these establishments future highlighted and reviews of their eateries once we are successful. Examples of potential partnerships are: •	West Restaurant, Reflections Gastronomie, • Juicy Lucy’s.

We will also market to holistic health centers to sell subscriptions. As these centers promote alternative forms of healing as well as prevention, are congruent with ERV philosophy. (eg. Sage Clinic)

Another avenue of marketing and generating advertiser and reader interest would be to develop partnerships with organic home delivery companies in Vancouver. We could offer potential advertising space, future company highlights, and recipes that utilize their specialty ingredients. In return, these organizations will include our magazine with the delivery of their food. (Eg. Organic Planet Home Delivery, Small Potatoes Urban Delivery (SPUD))

ERV will spend a significant amount in the budget to sponsor major events and participate in industry conferences and seminars. The amount used to sponsor events will increase each year as ERV begins to accumulate more income, and its popularity enables it to become established. ERV employees would also attend these key events and distribute the magazines to those attending, who are our target market. (Eg. The Green Living Show, EP!C, the Sustainable Living Expo).

In the first year, ERV will develop a website, with the goals being to inform residents in the Vancouver area to better discover information the magazine, and subsequently create more interest. Such a website will create an interactive community for ERV readers. ERV will also partner with similar, eco-friendly websites, in order to gain access to their mailing lists and cross-promote each business.

Nigel Finishes off