Worksheet+4c


 * QUICK MARKET TEST SCORECARD**

INSTRUCTIONS - Use the information from your completed QMT Twenty Questions worksheet (4A) to rate each of your answers. - Use the following ratings to make your evaluation. (A scoring key appears at the end.) 5= yes 4= probably 3= maybe 2= probably not 1= no 0= unknown

PRODUCT beneficial to them? || 5 || customers? || 5 || customers? || 1 || customers? || 4 || each year? || 0 || product? || 4 || your product? || 2 || prefer your product? || 5 || and key stakeholders? || 1 || this and that there is profit potential? || 4 || costs for this venture? || 3 || make a profit? || 4 || will have running this venture? || 5 || operational to operate this venture? || 4 || TOTAL SCORE: 73
 * 1. Can you clearly describe the product or service? || 5 ||
 * 2. Do you know how to produce and deliver it? || 5 ||
 * 3. Do you know how customers will find it
 * CUSTOMERS ||  ||
 * 4. Have you identified your target
 * 5. Do you have an existing relationship with these
 * 6. Do you have evidence of the customer interest? || 4 ||
 * 7. Do you know how to sell this product to these
 * 8. Are they growing in numbers or buying more
 * 9. Do you know what's important to these customers? || 4 ||
 * ADVANTAGES ||  ||
 * 10. Does this venture build on your core competencies? || 3 ||
 * 11. Could you produce and deliver it efficiently? || 5 ||
 * 12. Do you know what the competition is for this
 * 13. Would it be difficult for another firm to replicate
 * 14. Is there good reason to expect customers would
 * 15. Does this represent a good fit with your mission
 * BUSINESS MODEL ||  ||
 * 16. Do you have evidence that customers will pay for
 * 17. Could you tolerate, finance, or raise the star-up
 * 18. Do you know the minimum sales level needed to
 * 19. Can you overcome weaknesses your nonprofit
 * 20. Can you find suitable staff (managerial and

Scoring: (look at the worksheet on WebCT)