Marketing+Plan

Marketing Plan

Three steps to healthier lunches

Parents

Parents are ultimately the ones most concerned about the well-being of their kids. They will often struggle with providing their child or children with healthy food, because of the extra work involved in preparing a nutritious meal that their children will want to eat. They are also most often the ones who pay for their kids’ lunches. Their concerns essentially break down into cost, nutritional value, and their kids’ willingness to eat the lunches the school provides.

The most active parents are often directly involved in school administrative decisions though the Parent Advisory Committee (PAC) of their school. Every school has a PAC, and most PACs have monthly meetings and allow non-members to present on issues that affect the school or students.

Success in selling the program to parents will hinge on hitting the three concerns of parents at PAC meeting presentations.

Administrators

Once a group of parents are on board with the LGAT meal program, we will join with an influential parent such as the chairperson of the PAC, or a group of parents to go to the school administration.

The school administration is motivated to provide the best quality service to the students at their school, but they are bound by a tight budget. They key to success is emphasizing that the increase in cost to provide a much healthier and more environmentally friendly lunch program to the students is marginal. In addition, it has been demonstrated that with a healthy diet, students are less likely to behave poorly. A traditionally crime-ridden Wisconsin school that made the switch to healthy food found that they saved more money through reduced discipline costs then they paid for the more nutritious meals.

Students

Once the school administrators have accepted the program, the students need to be convinced of the benefits of the healthy alternatives to their old school lunches. This can be done through class visits by one of our representatives, and posters in the hallways. In addition, by removing the unhealthy options from school lunches, students will have to try the new, nutritious food. Our recipes are all designed with youth taste buds in mind to ensure that they will enjoy the new lunches.

Marketing Materials

DVD: The Impact of Healthy Food on Learning and Behavior at a Wisconsin School

This 15-minute documentary shows the incredible change that resulted from a change in the meal plan at a high school in Wisconsin. Viewings of the DVD can be arranged for PAC meetings, and loaner copies can be distributed to parents and administrators.

Sample food items

By producing samples of the food that will be offered in the meal program, we can show parents that the lunches are not only nutritious, but taste good too. Parents and administrators will be impressed when they sample the meals, and we compare the nutritional value of their current lunch program with the one we provide.

Posters, brochures and other literature

These print materials can target to parents, administrators and students separately based on the issues that are most important to each group. They can explain the problems associated with typical school lunches, compare nutritional value, and boast about the success of similar programs at other schools.