Worksheet+5C

[|[*]]WORKSHEET 5C Customer Interest

Instructions
q Fill in what you already know and what you still need to find out. Identify where your information gaps are. q Use the information you gather while doing market research (Worksheet 5A) to complete your answers to these questions. ___
 * 1. Detail the evidence demonstrating that your target customers will be interested in purchasing these products. Who else is selling related products that suggests this could be successful?**

There are some similar projects that have been successful. Were are two examples that we found online. We would need to get in touch with the coordinators of the projects to know more about them:

"The Terra Nova Schoolyard Project connects elementary and high school students with the earth, the community around them and agriculture at large. Students learn to grow, monitor, harvest and eat nutritiously on a weekly basis. Students are involved in hands-on activities that integrate the complete food cycle – from seed to table, from table back to soil – (in the form of composting.) There are multiple learning outcomes and extensions that this project encompasses. Some key outcomes include social responsibility, science, math, wellness and cooperative learning". [|http://www.myterranova.ca/project_profile.php?project_id=1] "Vancouver Childrens Cooking Academy is a unique learning facility located in rural Vancouver. Children between the ages of 4 and 18 will have the opportunity for a unique introducion to cooking using mainly locally and sustainably grown organic food and meats. A heavy emphasis will be pace on nutrition and impact of food on our bodies and the environment. Our educators will be from in and around Vancouver and we will work very closely with local organic farms which the children will be visiting on a regular basis as a part of the curriculum. What makes our facility unique is that we will have a large urban garden which will be maintained by the students and ingredients havested will be used in the recipes on an on going basis. We feel that this is of utmost importance as it gives the children the ability to form a relationship between the earth and themselves". http://www.myterranova.ca/project_profile.php?project_id=5


 * 2. What trends in the marketplace provide further evidence that you will be able to sell these products to these customers?**

- More people are more aware of healthy living and healthy lifestyle. - The emerging trend of different dietary plans that are available in the market. - Restaurants are also integrating the different types of dietary choices in their menu.


 * 3. Finally, what does your research into customer interest tell you about the likely quantity of annual customers and sales for each of the customer segments? Consider what this might be after the venture is “fully established,” which is typically after two or three years of operation.**

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[|[*]] //Copyright 2002 Amherst H. Wilder Foundation Published by the Amherst H. Wilder Foundation, 919 Lafond Ave., St. Paul, MN 55104// May not be copied or altered except for use by organization or individual who purchased this book. May not be resold.